Who is Schmackary?

Zachary + Schmahl = Schmackary

Nebraska-born Zachary “Schmackary” Schmahl had dreams of taking center stage in the Broadway productions he loved. After a move to the Big Apple at age 24, he began baking wildly creative cookies out of his small studio apartment and within months his side hustle became a full-time production – receiving rave reviews from every corner of the Broadway community. In 2012, he opened his first store in the heart of NYC’s theatre district and it became an overnight sensation! The actor-turned-baker’s dream of making it on Broadway had come true – he made it to Broadway with the hottest show in town – Schmackary’s.

Call it “Generation Y’s Answer to the Old American Bake Shop,” Schmackary’s has pushed the classic cookie outside of its comfort zone with an adventurous twist on the traditional cookie.

Schmackary’s has become the buzziest brand on Broadway and the undisputed favorite of NY’s rousing arts community. Their award-winning cookies are sold at shows and venues across New York City, delivered by the dozens to people and businesses around the country, and featured in some of the biggest television shows, media outlets and high-profile award lists, solidifying its status as the country’s most in-demand cookie company.